Julie Pieda of Koush Design
Julie Pieda of Koush Design knew from a young age that she wanted to be a furniture designer. Her interest rapidly expanded to include interiors and today she designs distinct spaces, custom furniture and the occasional product for both commercial and residential clients. Hear more from Pieda in the short video below.
Film courtesy of Guildhouse by Colin Haynes
In the years since Pieda established Koush in 1999, she has worked on countless residential projects and for clients including Flinders University, the Migration Museum, St Peters Library and Heritage Gallery, and most recently, the University of South Australia.
Koush was contracted to specify the furniture for the Uni’s new Mount Gambier Learning Centre. Working in collaboration with lead architects Guida Moseley Brown and local’s Russell & Yelland, Koush sourced a variety of pieces for the Centre’s various spaces, including the foyer, offices, tutorial and meeting rooms, and a multipurpose function/lecture hall. And, when the off-the-shelf furniture options failed to fulfil the brief, Koush designed a bold, playful collection of custom ottomans inspired by the space’s striking feature floor covering, itself a pixelated aerial view of Mount Gambier.
Image: Koush Design, University of South Australia, Mt Gambier, 2016, Custom upholstery, Photographer Craig Arnold
We caught up with Pieda recently to ask about her process, inspiration and who she is following at the moment.
What do you consider the most interesting aspect of your process?
The ability to create a mood in a space that didn’t exist before – something that is both tangible and intangible at the same time. This is the starting point for all of our jobs.
Where do you go for inspiration?
The client brief is always my primary source. We start the briefing process with numerous questions about mood/atmosphere, materials, functionality. Every job has different answers to those questions.
What has been the highlight of your career thus far?
Developing a reputation as a problem solver, which has happened over time through working collaboratively with clients and creatives in other fields.
What would be your dream creative project?
A cellar door! They are the physical form of a label, which I think is really exciting.
I also love the drama and originality of a hospitality project. By their nature they need to be distinctive and interesting to stand apart from their competitors, and have an impact in the marketplace - which always makes for a great starting point
Which other South Australian creatives are you following at the moment?
I discovered the mosaic work of Tyler Mario at the Little Rundle Street Art Project a few weeks ago – love it! I watch out for all the work coming out of the Gate 8 Workshop – a seriously talented group of chicks. The Frame guys I share my studio with are doing one great project after the next. There’s just so much great work going on around me, it’s really inspiring.
Banner Image: Koush Design, University of South Australia, Mt Gambier, 2016, Custom upholstery, Photographer Craig Arnold